Monster X-Tracts is a well-established and popular Michigan Cannabis company. Despite being established and well-known, certain marketing practices were requested in order to increase brand visibility online and through social media, garnering a larger audience and increasing sales amongst dispensaries that carry Monster products.
One effort involved conducting a new marketing campaign "X Marks The Spot." This campaign involved advertising a "scavenger hunt" of sorts; vendor days were pre-selected amongst the multiple dispensaries that carried Monster X-Tract products, and a social media post advertised which dispensary that vendor was located. Certain prizes or discounts were received upon locating that vendor.
The campaign included cross-posting on multiple social media sites, and various aspect ratios were exported in order to meet the parameters of those sites.
A lifestyle product photo shoot was also conducted in order to better display the range of Monster X-Tract products, as well as provide content for the months of April and May. A flower theme was explored particularly for May, as "April Showers bring May Flowers."
